ATS Résumé — Zahid Hasan Emon, Paid Media Specialist

Paid acquisition, end to end

Performance marketing specialist and brand architect with 6+ years driving paid and organic acquisition for 40+ founder, SMB and institutional clients. Owns full-funnel delivery across Meta Ads, Google Ads and TikTok Ads — audience architecture, creative testing frameworks, conversion tracking, and ROAS/CAC reporting through GA4, Google Tag Manager and Looker Studio. Builds AI-assisted automation (n8n, OpenAI, CRM) that reclaims 20+ operator hours per week. Proven remote delivery with documented handover, weekly dashboards and fluent professional English.

What I own in an account

Paid Media Strategy
Meta Advantage+ Campaigns
Google Search & Performance Max
TikTok Ads
Creative Testing & Hook-Rate Frameworks
Funnel Engineering
Conversion Rate Optimisation
Budget Allocation & Pacing
ROAS / CPA / CAC Optimisation
A/B & Multivariate Testing
Audience Segmentation & Retargeting
Marketing Analytics & Attribution
Lifecycle & CRM Marketing
Marketing Automation
Content Engine Operations
Cross-Functional Leadership
Client & Stakeholder Reporting

Stack in production

Marketing platforms: Meta Ads Manager (Advantage+, Advantage Shopping), Google Ads (Search, Performance Max, Display, YouTube), TikTok Ads Manager, Meta Business Suite, WhatsApp Business, LinkedIn, WordPress
Analytics & tracking: Google Analytics 4, Google Tag Manager, Meta Pixel & Conversions API, Looker Studio, UTM governance, server-side event mapping
CRM & automation: GoHighLevel, n8n, pgmq queueing, Resend, Telegram Ops bots, Supabase, lead scoring & lifecycle pipelines
AI: OpenAI (GPT), Google Gemini, prompt engineering, AI agents for content ideation, ad-copy generation, creative briefing and reporting summaries
Creative & production: Canva, CapCut, UGC and motion creative direction, template-driven design systems
Build stack: Lovable, React, TypeScript, Tailwind CSS, Vercel

Six years in the operator seat

Brand Architect & Growth Operator — TrendFlux Digital (AI-Native Growth OS)

2019 – Present · Remote (Bangladesh · serving US / UK / BD clients)

Directed paid and organic acquisition programmes for 40+ founder, SMB and institutional engagements, operating as a fractional growth lead with ownership of pipeline numbers rather than deliverables.
Engineered Meta Advantage+ acquisition funnels targeted at sub-$8 CAC, pairing broad-audience testing with a weekly creative refresh cadence.
Built a hook-rate creative testing framework producing weekly motion and UGC variants, lifting creative throughput to 100+ designs and 20+ reels per quarter without expanding headcount.
Architected Growth-OS, an end-to-end lead lifecycle system (capture → enrich → outreach → follow-up sweep) on n8n with an admin console and full audit trail — reduced lead-to-booked-call time by 38%.
Deployed AI agents and automation workflows that reclaim 20+ operator hours per week on average per client deployment.
Standardised reporting into transparent Looker Studio dashboard packs with a weekly cadence, so clients see CAC, ROAS and pipeline movement without requesting reports.
Shipped 8 production systems and 6 public sub-brands under one design system, including an EdTech LMS, an enterprise control portal and a creator content pipeline.
Ran multi-market content and targeting strategy for US and UK audiences, adapting messaging, offer framing and creative formats per market.

Digital Campaign Architect — Pabna Nagorik Committee (Client Engagement)

2024 – 2025 · Remote

Led an end-to-end civic digital campaign reaching 485,000+ views at 82% organic reach with zero paid boost.
Produced a structured content engine of 166 designs and 22 reels on a fixed publishing cadence and a single narrative brand voice.
Instrumented performance reporting across reach, engagement rate, watch-through and share velocity, feeding weekly creative decisions.

Brand Architect & Content Lead — Debate Emon (Personal Authority Brand)

2023 – Present · Remote

Grew a youth-focused authority brand to 50,000+ engaged audience members with 65% interaction growth across reels and long-form content.
Ran continuous format testing (hook, length, thumbnail, caption) to identify repeatable engagement patterns and apply them to client accounts.

Shipped and documented

Growth-OS
Lead lifecycle automation on n8n + admin console; 38% faster lead-to-booked-call.
Kormoshikkha TED Plus
Cohort LMS with 26 student flows, live classes, certificates and tutor marketplace.
WhatsApp Lead Conversion System
Automated inquiry-to-strategy-call funnel on GoHighLevel + WhatsApp.
Enterprise Control Portal
Role-gated ERP-style portal with 22 admin panels and audit-logged access.
AgentAI SMM
AI social-media agent for content ideation, scheduling and analytics.
Multi-Market Digital Strategy (US/UK)
Localised content and targeting strategy for international audiences.

Operating and people record

President, Pabna Zilla School Welfare Association (PZSWA), Jahangirnagar University — 2021.
Advisor, Pabna Debate Society — youth debate coaching and public-speaking development.
Operator model: fractional growth-lead seat with weekly cadence, shared source of truth, 14-day ship-measure-iterate loops, and documented handover to an internal owner before exit.
Keynote and panel speaker on AI-native growth, ethical brand systems and youth leadership.

Verified academic record

BSc (Honours) in Information Technology
Institute of Information Technology (IIT), Jahangirnagar University, Bangladesh
Coursework: programming, algorithms, databases, computer networks. Official result notice and QR-verified IIT certificates on file.
Higher Secondary Certificate (HSC), Science — GPA 5.00
Govt. Shaheed Bulbul College, Pabna (Rajshahi Board, 2016)
Secondary School Certificate (SSC), Science — GPA 5.00
Pabna Zilla School (Rajshahi Board, 2014)

Zahid Hasan Emon

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