Measurement

Add to Home Screen funnel report

Prompt impressions → instruction views → native prompt → completed installs. Every step fires a GA4 and GTM event, and is mirrored into this on-device report so the trend is readable instantly.

6 GA4 events
7 / 30 / 90 day windows
CSV export

Dashboard

Install funnel performance

Prompt impressions

Install banner seen

— of impressions

Instruction views

iOS Add-to-Home steps opened

— of impressions

Native prompts shown

Chromium install dialog

— of impressions

Installations

App added to home screen

— of impressions

Install rate

—

Installs ÷ impressions

Dismiss rate

—

Banner dismissed

Events logged

Last 30 days

Funnel over time

By platform

No events recorded yet in this window. The report fills up as visitors see the install banner — the same events also stream to GA4 and GTM.

Taxonomy

Events sent to GA4 and the GTM dataLayer

pwa_prompt_impression: Install banner became visible to a visitor.
pwa_instructions_view: iOS Add to Home Screen instructions were opened.
pwa_install_prompt_shown: Native Chromium install dialog was triggered.
pwa_install_accepted: Visitor accepted the native install dialog.
pwa_installed: Browser confirmed the app was installed (appinstalled).
pwa_install_dismissed: Visitor closed the banner — snoozed for 14 days.

Each event carries a platform parameter (ios, android, macos, windows, other), so the same funnel can be rebuilt in GA4 Explorations with a platform breakdown.